Visitor To Customer Conversion
How many times have you visited a website that, whilst at first may have caught
your eye, left you wanting that extra-little-push when it came to making a
commitment? That commitment might have been something as simple as submitting a
general enquiry, or registering your personal details, or indeed purchasing the
vendor's online product(s).
The web is now such an ultra competitive medium that - as a bona fide vendor - if you're not mindful of current best practise ROI (Return On Investment) techniques you can be certain that some of your competitors are going to leave you behind.
So how do you convert more visitors into customers?
Most corporate website operators are now well aware of the importance of Search Engine Optimisation (SEO). Being "seen" in major search engines is essential, however, driving traffic to your website is just the first step - albeit an important one.
Fact: More than 40% of website visitors do not click beyond the homepage
Fact: Website visitors make judgements about the business publishing the website within 1 ~ 3 seconds of arrival.
Successful corporate website operators are employing innovative methods to instantly capture visitor attention and invite deeper website exploration.
For many businesses 'high-end' functionality such as production and publication of corporate videos and provision of live chat 24/7 are cost prohibitive. There are however many simple, cost effective methods that can dramatically increase the conversion rate of new web visitors to regular online customers.
Two of the simplest, most powerful (and sadly often overlooked) ways you can improve the conversion rate of your website are:
If you're serious about increasing the conversion rate of your website visitors to customers contact IASP to arrange a confidential discussion today.
The web is now such an ultra competitive medium that - as a bona fide vendor - if you're not mindful of current best practise ROI (Return On Investment) techniques you can be certain that some of your competitors are going to leave you behind.
So how do you convert more visitors into customers?
Most corporate website operators are now well aware of the importance of Search Engine Optimisation (SEO). Being "seen" in major search engines is essential, however, driving traffic to your website is just the first step - albeit an important one.
Fact: More than 40% of website visitors do not click beyond the homepage
Fact: Website visitors make judgements about the business publishing the website within 1 ~ 3 seconds of arrival.
Successful corporate website operators are employing innovative methods to instantly capture visitor attention and invite deeper website exploration.
For many businesses 'high-end' functionality such as production and publication of corporate videos and provision of live chat 24/7 are cost prohibitive. There are however many simple, cost effective methods that can dramatically increase the conversion rate of new web visitors to regular online customers.
Two of the simplest, most powerful (and sadly often overlooked) ways you can improve the conversion rate of your website are:
Testimonials:
Publishing positive testimonials from your existing customers at
strategically important areas of your website can be a powerful influence.
According to leading Internet Marketing specialist
Marketing
Sherpa "Testimonials can differentiate your online subscription
product. They can help convince visitors to give your service a try".
Calls To Action:
One of the golden rules of sales is to ask for the business.
Too many websites publish a wealth of information about products and
services but fail to ask for the business by publishing any call to action.
A call to action does not have to be a big flashing button - it can be as
simple as a link to your contact page - the important thing is to give
visitors the next logical step to take in their buying decision.
If you're serious about increasing the conversion rate of your website visitors to customers contact IASP to arrange a confidential discussion today.
