What's happening...

Should Links Open in New Windows

Many people still believe that the benefit of keeping users at their websites by forcing links to external sites to open in new windows outweigh the potential fustration of users who are becoming more and more sophisticated and demand greater control over their online experience.

Tags: internet trends, usability, web standards

Is Traffic REALLY King?

Corporate website owners are becoming acutely aware of the important role Search Engine Optimisation (SEO) and Marketing (SEM) plays in attracting new visitors. There's an old saying: "You can lead a horse to water, but you can't make it drink", but on the web that's not entirely true!

Tags: conversion metrics, internet marketing, return on investment

To Blog Or Not To Blog

What does it mean to Blog? Should I become a Blogger? Dare I add a Blog module to my website? What are the literary ramifications? Will I struggle with writer's "Blog"? Would Shakespeare Blog if he were here today?

Tags: internet trends, search engine optimisation, web 2.0

Web Standards on Mars

Internet Explorer follows its own rules when interpreting HTML and CSS and in many cases IE-specific "hacks" are necessary to make a website display correctly in IE - so what happens when Internet Explorer starts following the rules?

Tags: internet trends, usability, web standards

Google Page Rank Explained

The Google Search Engine is fundamentally a popularity contest. The more popular Google rates a web page, the higher it appears in relevant search results. The popularity rating Google assigns to every web page is called the Google Page Rank.

Tags: google, internet trends, search engine optimisation

Labor's Broadband Plan

The Labor government has committed to improving Australian broadband infrastructure. Telstra has refused to enter a proposed partnership. The government intends to award the tender midway through this year. So what exactly can we expect from the new infrastructure, and how is it going to get off the ground?

The Dangers of Web 2.0

There's no doubt that Web 2.0 is a hot buzzword, but what does it really mean? It's a used and abused term which covers community features, social networking and 'rich' media. It's certainly cool stuff but a couple of blogs I've read recently point out some of the "dangers" of Web 2.0.

Tags: internet trends, usability, web 2.0

M-site? dot-mobi? News Limited goes mobile

Yesterday News Limited's digital arm launched a mobile version of their primary news portal, at m.news.com.au -- A couple of months ago they launched the mobile version of CarsGuide at carsguide.mobi. What address should a mobile site (or M-site as is becoming increasingly common parlance) sit on? How should it differ from your primary website? As more companies realise the value (and requirements) of having a mobile presence, these questions and more will start to settle...

Tags: domain name, mobile internet, usability

Is your current website doing more harm than good?

There are many practices I see commonly employed by web designers and developers that I believe are counter-productive and often detrimental to the overall performance of the website.

Tags: web design

The importance of good website design

Good web design and professionalism go hand in hand. Your credibility is in the hands of your web designer. So choose carefully. Here are a few tips for choosing a good web designer.

Tags: web design

Protecting your online integrity

You wouldn't set up shop in the wrong part of town if you wanted to attract the right kind of clients. Support Manager Elise Kendall explains why your online neighbourhood is important too.

Tags: tips and tricks

All systems go!

Our all-new, state of the art website is now live -- and we'd love to know what you think. Launching a brand new corporate website is always a big job; sometimes it can feel like working with Russian dolls -- the further into the process you get, the more work you realise there is to do -- but persistence pays off.

Tags: feedback, mobile internet

Web to SMS - RIP

Web to SMS had its 15 minutes of fame but the next generation of mobile Internet is set to expose SMS's many limitations and banish it to the history books.

Tags: internet trends, mobile internet, sms

Traffic is King, Content is Queen!

On the web, traffic is King and content is Queen, and in the virtual world, just like the real world, ladies come first.

Tags: content development, search engine optimisation, tips and tricks

If you build it, they will come? Rubbish!

So you've gone through the pain and suffering of taking your concept to reality and your new all-singing, all-dancing corporate website is live on the Internet...now the real work begins.

Tags: search engine marketing, search engine optimisation, tips and tricks

What's in a Name?

IASP is re-branding...CEO Tony Bartlett outlines the thinking behind the choice of Enotia as our corporate name.

Tags: brand name, domain name, rebranding